About us

Since 2009
About Us

BeLL is a brand owned by Looks International Private Limited. Founded in 2009 in Mumbai (India), BeLL is an Indian Audio, IT Peripherals, Mobile / Lifestyle Accessories brand with a mission to provide products which are Great on design, performance yet so easy on pocket, that every household in the country can afford.

BeLL offers a bouquet of mobile accessories products to meet the needs of its consumers. BeLL sells products like Bluetooth headsets, portable Bluetooth speakers, Bluetooth neckbands, wired headsets, chargers, cables, and many more products.

The strength of BeLL is that it has a wide range of products whose quality is backed by warranty, but offers them at competitive prices in the branded accessories category for the mid-market.

BeLL has successfully delivered over 5 million products (mobile accessories like Bluetooth earphones, smart watches, Bluetooth speakers etc.) to valued customers over multiple online platforms as well as offline distribution and retail channels in India. After establishing a strong and wide consumer base offline successfully, BeLL entered the online market in India. It presently has more than 100 distributors across India. Based on SKUs and the number of units sold BeLL has emerged as one of the largest Indian mobile accessory companies. It now competes with established large multinational brands in India.

Growing as we are, we are not just building a business, we are redefining growth!
Constant Innovation

At BeLL, product feedback from the consumers and channel partners always been considered as a source of development. We give back the customers a fabulous product experience with some of industry’s unique launches, implementing and executing campaigns.

Test Center

BeLL has an in-house Research and Development department, monitoring the latest developments in the field of technology and innovation to find more suitable products and services for the market. Ensuring quality of product and service through constant radical thought, dealers show faith in use as a brand and our team’s dedication has been the factor to our continuing success.

Corporate Vision

Staying one step ahead of the market has always been our goal. Like other world-class companies, we are proud of our success, but we are never satisfied. At BeLL, we are committed and working hard to deliver the innovative solutions our customer’s need, building the framework for sustainable growth, going forward and staying “Always Ahead”.

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